A friend of mine was recently injured in a motorcycle accident. The car was turning left across his lane and well… thankfully he wasn’t killed.
But an interesting item was mentioned by friends posting on his facebook page. This turned out to be an installation, by the UCLA hospital, of CarePages. This creates a microsite and basically facilitates an ad hoc, community of interest, around a patient. It’s apparently a SAAS owned by the health content firm Everyday Health.
This is a good thing. This isn’t radically new, but it is an excellent application of the technology. I rather like it that it isn’t a facebook app but who owns this content? If I post a message and mention advil, would an adsense type of placement happen? Would I generate revenue from painkillers? Ah, “it’s pointless to speculate but fun to try”.
