But an interesting item was mentioned by friends posting on his facebook page. This turned out to be an installation, by the UCLA hospital, of CarePages. This creates a microsite and basically facilitates an ad hoc, community of interest, around a patient. It’s apparently a SAAS owned by the health content firm Everyday Health.

This is a good thing. This isn’t radically new, but it is an excellent application of the technology. I rather like it that it isn’t a facebook app but who owns this content? If I post a message and mention advil, would an adsense type of placement happen? Would I generate revenue from painkillers? Ah, “it’s pointless to speculate but fun to try”.